2004 12
 
 
 

The best Czech design 2004
Kazik Pietruszewski

Design Centre under the auspices of the Czech Prime Minister Vladimir Špidla organizes a competition that each year awards the best Czech products. It is the most important event of that sort in the Czech Republic and its role is, apart from giving awards, to raise the quality and prestige of designing in the Czech Republic in general.

When looking at the exhibition, it is clear from the first sight that it gathers everything or almost everything the best of what the Czech Republic can boast in 2004. Amongst mature designs that found their way to mass production, there appear students’ works and the distance between them is not big at all, in fact, it is frequently not noticeable at all. This proves a good condition of Czech schools of design, the Prague Vysoka škola uměleckoprůmyslová coming to the top in particular.

The designs awarded include the Siemens Xelibri phone family from the autumn-winter collection of this producer. Untypical shapes, reduced weight, masked devices resembling jewelry but fulfilling their function perfectly – these are, according to the jury – some of the qualities that decided on awarding this design. A complex visual identification of the city of Prague, realized by Studio Najbrt, presents good quality too. A legible and unexaggerated design was included in a manual comprising details concerning the denotation of buildings, instructions for building spatial orientation systems, information panels, printed and electronic materials.

AZUB bicycle
design: Aleš Zemánek
manufacturer: Aleš Zemánek

Siemens Xelibri
design: Dominika Applová, Jan Seibert, Leif Huff
manufacturer: Siemens

Visual identity
design: Štěpán Malovec
school: Vysoka škola uměleckoprůmyslová v Praze

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